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Digital media make texts and content more interactive and richer. In addition to text, videos, audio clips, infographics and images can be incorporated. The integration of social media also increases the reach of news stories in newspapers. Readers can no longer just read the articles, but share them, comment on them and discuss them publicly with others. Data-driven technologies allow content to be personalised according to users’ interests and reading habits. Algorithms enable a bespoke experience for each individual. They can access the information they need with just a few clicks and do not have to leaf through a newspaper.